LAVANYA

Lavanya Wiles is a boundary-pushing content creator and art director based in South Africa, celebrated for her experimental, avant-garde approach to beauty. With a combined following of nearly a quarter of a million, she’s built a highly engaged audience captivated by her super-satisfying macro eyeliner videos and mesmerising makeup looks.

Her signature ‘peel reveal’ techniques and editorial-inspired creations have earned her up to 43 million views on Reels, and caught the attention of major beauty brands, leading to collaborations with clients including Valentino Beauty, Fenty Beauty & Colourpop.

PREVIOUS PARTNERSHIPS

One of three deliverables created for Fenty’s Glitty Lid launch. Posts from the campaign received a total of nearly 10M views across the brand's Reels and a further 3.2M on Lavanya's channel. The team were so happy with Lavanya's content and results, that they asked her back to create a second round of equally-as-stunning content for their new summer shade launch.

For their Borderliner launch, r.e.m. beauty invited Lavanya to create a look highlighting the versatility, artistry potential, and performance of their new eyeliner formulas. Lavanya created a graphic eye that was on brand, while showing off her signature style. The brand spotlighted her look on their Instagram via a carousel post which gained 16K likes.

Long-term partnership for KIKO Milano, creating eye focused full-face looks for their Instagram and TikTok channels. Lavanya collaborated with the brand to create a series of experimental looks focused around new collection launches and key calendar moments. Lavanya also shared the content across her channels to further amplify reach.

TikTok partnership with Valentino Beauty for Holiday season, showcasing their limited-edition collection. Lavanya created a stunning, shimmery full face look showcasing the luxurious packaging and formulations, which she shared with her TikTok audience.

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