LUSH LOUNGE GALLERY AT WESTFIELD, LONDON

2 WEEK IRL INSTALLATION IN DECEMBER

CLIENT: LUSH

BRIEF: TO CAPTURE REAL ‘ME-TIME’ MOMENTS TO BE DISPLAYED AT THE BRAND’S ‘LUSH LOUNGE’ INSTALLATION AT WESTFIELD SHOPPING CENTRE IN LONDON - A CHILL-OUT SPACE TO PROMOTE MENTAL WELLBEING AND RELAXATION DURING THE BUSY CHRISTMAS SHOPPING SEASON.

DELIVERABLES: 7 CREATORS | 7 VISUAL RESPONSES

WHAT WE DID: WE IDENTIFIED RELEVANT CREATORS AND MANAGED THE PROJECT FROM START TO END INCLUDING CREATOR CASTING, CONCEPT IDEATION TO SUBMITTING THE CONTENT, ENSURING IT HIT THE BRIEF.

THE RESULT: ENGAGING, AUTHENTIC CONTENT ENJOYED BY AN ESTIMATED 1 MILLION + SHOPPERS