
LUSH LOUNGE GALLERY AT WESTFIELD, LONDON
2 WEEK IRL INSTALLATION IN DECEMBER
CLIENT: LUSH
BRIEF: TO CAPTURE REAL ‘ME-TIME’ MOMENTS TO BE DISPLAYED AT THE BRAND’S ‘LUSH LOUNGE’ INSTALLATION AT WESTFIELD SHOPPING CENTRE IN LONDON - A CHILL-OUT SPACE TO PROMOTE MENTAL WELLBEING AND RELAXATION DURING THE BUSY CHRISTMAS SHOPPING SEASON.
DELIVERABLES: 7 CREATORS | 7 VISUAL RESPONSES
WHAT WE DID: WE IDENTIFIED RELEVANT CREATORS AND MANAGED THE PROJECT FROM START TO END INCLUDING CREATOR CASTING, CONCEPT IDEATION TO SUBMITTING THE CONTENT, ENSURING IT HIT THE BRIEF.
THE RESULT: ENGAGING, AUTHENTIC CONTENT ENJOYED BY AN ESTIMATED 1 MILLION + SHOPPERS



