WIDE AWAKE FESTIVAL - THE UNSEEN BEAUTY & SCHWARZKOPF 

1 DAY IRL ACTIVATION + SOCIAL CAMPAIGN

Client: The Unseen Beauty

Creators: Aoife Cullen, Frankie Darling, Mikai McDermott, Martha Lyn and Chris Graves.

OBJECTIVE: TO CAPTURE CONTENT WITH THE BRAND’S COLOUR ALCHEMY HAIR COLOUR ‘IN THE WILD’ AT WIDE AWAKE FESTIVAL SHOWING THE HEAT ACTIVATED PRODUCT IN THE SUMMER SUN.

DELIVERABLES: 5 CREATORS | 18 POSTS ACROSS INSTAGRAM, REELS AND TIKTOK | 40 IG STORY FRAMES | TRACKED LINKS TO SHOP | LINK IN BIO

WHAT WE DID: CREAM IDENTIFIED A RELEVANT GROUP OF CREATORS FROM OUR ROSTER & WIDER NETWORK AND MANAGED THE PROJECT FROM START TO FINISH INCLUDING CREATOR CASTING, OUTREACH, BRIEFING, ON THE GROUND SUPPORT AND REPORTING.

TIMELINES: THIS WAS A REACTIVE OPPORTUNITY THE CLIENT WANTED TO SWITCH ON QUICKLY, SO WE MADE IT HAPPEN, WORKING WITHIN A TIGHT DEADLINE.

THE RESULTS: ENGAGING, AUTHENTIC CONTENT FOR BOTH BRANDS INCLUDING PAID AMPLIFICATION FOR ENTIRE FESTIVAL SEASON WITH TOTAL REACH OF 620K ACROSS CREATOR POSTS AND A 13.2% ENGAGEMENT RATE!