ON THE EDGE

NATURE’S PALETTE SOCIAL CAMPAIGN

Client: On the Edge

Creators: Aoife Cullen, Sean Brady, Lynda Florae and Michelle Abundiz.

Objectives: To create exciting, engaging and interesting content and spark a reconnection with nature, while introducing On the Edge to new audiences.

Deliverables: x1 Instagram collab post per creator + mini interview with each creator.

What we did: CREAM identified a relevant group of creators from our roster and wider network and managed the project from start to finish including: creator casting, outreach, briefing, scheduling and reporting.

THE RESULTS: Engaging, authentic and meaningful content with a total reach of 1.4M across On the Edge’s channels and a 12% engagement rate!