Nature’s Palette
A two-part creator campaign for Studio BlueGreen, capturing the joy of nature through beauty.
Entire Campaign, Creator Casting, Creative Development
We teamed up with Studio BlueGreen to develop and amplify their beauty content series, inviting artists to create makeup looks inspired by the natural world.
CREAM managed two campaigns from end-to-end, including creator casting, content strategy, briefing and delivery — shaping a series of visually impactful, storytelling-led pieces designed to connect with audiences on a deeper level.
Cohort One
A series of looks inspired by EDGE species (Evolutionarily Distinct and Globally Endangered) — inviting beauty creators to reinterpret the colours, textures and forms of the natural world through creative makeup.
Lynda Florae, Southern Corrobbee Frog
Sean Brady, Red Panda
Aoife Cullen, Jade Vine
Michelle Abundiz, Cuban Painted Snail
Results
12%
Engagement Rate
1.4M
Views
3K
Saves
Cohort Two
For the second campaign, we invited a new global cohort of creators to translate a personal experience with nature into creative makeup. Each look was inspired by an overlooked species they felt deeply connected to — celebrating the joy of everyday encounters with the natural world through storytelling-led beauty content.
Lavanya Wiles, Fynbos
Imon August, Pigeon
Frankie Darling, Cicada
Myla Blankson, Milk Snake
Results
Over half a million views
on best performing post
Hundreds of positive + reflective comments
Narrative-led approach drove deeper connection
"I've loved developing this partnership for Studio BlueGreen with CREAM and their network of incredible make-up artists, to create looks inspired by the nature right on our doorsteps."
— Alice Harvey, Brand Marketing Manager, Studio BlueGreen