The UNSEEN Beauty
CREAM partnered with The UNSEEN and Schwarzkopf to capture Colour Alchemy Holographic Hair Colour ‘in the wild’ at Wide Awake Festival.
‘In the wild’ — Festival activation
We cast five creators and delivered a reactive, fast-turnaround, on-the-ground campaign, producing content across Instagram and TikTok that reached 620K with a 13.2% engagement rate.
